Max Life Insurance gives agents up to date data with cloud app


Max Life Insurance gives agents up to date data with cloud app

Karl Flinders

Max Life Insurance is harnessing a cloud-based app to give thousands of its agents access to the most up to date information on mobile devices.

The Indian Life insurance company is using TruMobi from Cognizant, one of the IT services company’s BusinessCloud suite of cloud-based apps.

Agents will have all the information they need when they visit customers via mobile devices, which will increase conversion rates and the reduction in the need for paper-based form filling will reduce human error.

“This will enable Max Life to seamlessly transition to the digital world of tablets and smartphones and help distribute and manage mobile applications effectively,” said Hitesh K Arora, head of technology at Max Life Insurance. “With its comprehensive mobility capabilities, high levels of usability, security and control, and the ability to instantly connect to multiple enterprise systems within Max Life Insurance, the TruMobi suite is an ideal catalyst for us to build [business].”

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Safe Harbor

Indian financial services companies are increasingly adopting mobile technology to enable them to reach more customers.

The Indian banking system is at the beginning of a new era driven by mobile technology. The Reserve Bank of India, a banking regulator that regulates Indian banks, announced guidelines in February for new companies to enter the banking sector.

Due to the increased competition this brings, new banks, as well as existing banks, are clamoring to attract customers through technological innovations such as mobile banking apps

Sowri S. Krishnan, head of social and mobile practice at Cognizant, said: “Dramatic shifts in consumer behavior and expectations have opened a great opportunity for insurers to leverage social, mobile, analytics and cloud technologies to spur innovation, drive disruptive change, and conform to regulatory mandates.”